5W Public Relations, one of the largest independently-owned PR firms in the U.S., has been named agency of record for H&H Bagels, an iconic brand serving their legendary bagels to New Yorkers since 1972. As the company’s first agency of record in its nearly 50-year history, 5WPR will lead strategic media relations in the consumer and franchise space for H&H Bagels. As their partner, 5W will build upon H&H Bagels’ legacy in New York, highlighting their significance in the industry to tell the brand’s story, while supporting company announcements including regional and nationwide expansion through their retail, wholesale, and franchising opportunities.