Martech Leader Validity Expands Relationship wi...

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Validity, a leading provider of customer data quality and marketing analytics software, announced today a significant expansion of its strategic relationship with Microsoft. Validity is joining the Microsoft Business Applications ISV Connect Partner Program, which unlocks Microsoft technical, marketing, and sales enablement resources and allows Validity to offer its powerful suite of CRM data quality tools directly to Microsoft Dynamics 365 customers for the first time. “This new collaboration with Microsoft gives both Validity and Microsoft users an opportunity to get even more out of these already powerful tools,” said Mark Briggs, CEO of Validity. “Being part of the ISV Connect Program is yet another unique offering Validity brings to the market. The program will be a key differentiator as we continue to develop solutions that dramatically improve return on investment for companies using the world’s leading CRM platforms, including Dynamics 365.”

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