The Story feature has quickly extended from Snapchat to various social networking sites, with Instagram at the forefront. Stories add more potential to convert most of your followers on Instagram and interact better with them. Due to the high level of user regard for Insta stories, an average of 500 million users use this functionality daily, and a third of all Instagram stories originate from businesses. This is to say that businesses get visibility, engagement, and conversions by using Instagram stories. As an individual, it will also go a long way for you.